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PRESENTED BY:-
RAMESHWARI SHAHI
VARUN ANAND
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y Madhya Pradesh occupiesperhaps the oldest part ofthesubcontinent - called theGondwana - the home of theGonds.
y Experts have concluded thatthese are at least as old asthespecimen at Pyrnees. This wasperhaps one of theearliestdwellings of human beings. In
fact, the excavations here haverevealed a cultural sequencerightfrom the late stone age tothe early historical period.
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y DESTINATIONS.
y
WILD LIFE.
y FAIRS AND FESTIVALS.
y ARTS AND CRAFT.
VEDIO
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y Amarkantak
y Bandhavgarh
y
Bhedaghaty Bhimbetka
y Bhojpur
y Bhopal
y Chanderi
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y Khajuraho
y Maheshwar
y
Manduy Chitrakoot
y Gwalior
y Indore
y Jabalpur
y Kanha
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y Omkareshwar
y Orchha
y
Pachmarhiy Panna
y Pench
y Sanchi
y Shivpuri
y Ujjain
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y Situated at an altitude of 1065 mt. at the meeting pointof theVindhya and the Satpura mountain rangesamongst sylvan surroundings,Amarkantak is a greatpilgrim centre for the Hindus, and is thesource of the
rivers Narmada and Sone. While the Narmada flowsWestwards fromAmarkantak, the Sone flows towardsthe East. Amarkantak is indeedblessed by Nature.Holy ponds, lofty hills, forestedsurroundings,breathtakingly beautiful waterfalls and anever-pervading air of serenity make Amarkantak a muchsought-afterdestination for the religious-minded aswell as for thenature-lover.
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y This is a small National Park; compact, yet full ofgame. Thedensity of the Tiger population atBandhavgarh is the highest knownin India.
y
This is also White Tiger country. These have beenfound in theold state of Rewa for many years. The lastknown was captured byMaharajah Martand Singh in1951. This White Tiger, Mohan, is nowstuffed and on
display in the palace of the Maharajahs of Rewa.
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y Soaring in glittering splendour, the Marble Rocks atBhedaghatrise to a hundred feet on either side of theNarmada. The sereneloveliness of the scene is one of coolquiet, the sunlight sparklingon the marble-white pinnacles
and casting dappled shadows on the pellucid waters. Thesewhiterocks with views of black and dark green volcanicseams are trulymajestic, and produce a magical effect onmoonlit nights.
y The holy river flows by tranquilly flanked by thetoweringcliffs which reflect in it like a mirror the changing moodsofnature. A little distance away, it becomes turbulent as itplungesin a mighty water fall known as Dhuandhar.
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y Surrounded by the northern fringe of the Vindhyanranges,Bhimbetka lies 46 km South of Bhopal. In thisrocky terrain of denseforest and craggy cliffs, over 600
rock shelters belonging to the Neolithic age wererecentlydiscovered. Here, in vivid panoramic detail,paintings in over 500caves depict the life of the pre-historic cave-dwellers making theBhimbetka group anarchaeological treasure, an invaluable chroniclein thehistory of man.
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y Founded by the legendary Parmar King of Dhar, RajaBhoj(1010-1053), and named after him, Bhojpur, 28 kmfrom Bhopal, isrenowned for the remains of itsmagnificent Shiva temple andCyclopean dam.
y The temple which has earned the nomenclature of theSomnath ofthe east, is known as the BhojeshwarTemple. The temple was nevercompleted and theearthen ramp used to raise it to dome-level stillstands.
Had it been completed, it would have had very fewrivals. As itis, even with the ravages of time, it remainsone of the bestexamples of temple architecture of the11th - 13th centuries.
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y The documented history of Chanderi goes back to theearly 11thcentury and is a kaleidoscope of movementand activity prompted byits strategic location. On the
See AlsoSaaketa Consultants LTDborders of Malwa and Bundelkhand, the towndominated the traderoutes of Central India and wasproximate to the arterial route tothe ancient ports ofGujarat as well as to Malwa, Mewar, CentralIndia andthe Deccan. Consequently, Chanderi became animportantmilitary outpost, prized by rulers withpower or ambition, andrepeatedly experienced themight of men who moulded the destiny ofHindustan.
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y Chitrakoot, 'the hill of many wonders', nestles peacefullyinthe northern spurs of the Vindhyas, a place of tranquilforestglades and quiet rivers, and streams where calm andrepose are allpervading. This loveliest of Nature's gifts is
also hallowed ground, blessed by the gods and sanctifiedby thefaith of pilgrims. For Chitrakoot's spiritual legacystretches backto legendary ages: it was in these deepforests that Rama and Sitaspent eleven of their fourteen
years of exile; here that the great sage Atri and SatiAnusuyameditated; and here where the principal trinity ofthe Hindupantheon, Brahma, Vishnu and Mahesh, tooktheir incarnations.
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y Steeped in the splendour of its past, the ancient capitalofGwalior has yet made a successful transition into a modernIndiancity, vibrant and bustling. A multitude of reigningdynasties, ofthe great Rajput clans of the Pratiharas,Kacchwahas and Tomars haveleft indelible etchings of their rule
in this city of palaces, temples and monuments.Gwalior'stradition as a royal capital continued until the formationofpresent day India, with the Scindias having their dynasticseathere. The magnificent mementoes of a glorious past havebeenpreserved with care, giving Gwalior an appeal uniqueandtimeless.
y
This, then, is Gwalior : where a rich cultural tradition hasbeeninterwoven into the fabric of modern life. Where a princelypastlives on in great palaces and their museums. Where amultitudeof images merge and mix to present to the visitor a cityofenduring greatness
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y Planned and built by Rani Ahilyabai, the brave Holkarqueen,Indore lies to the extreme west of Madhya Pradeshon the banks ofthe rivers Saraswati and Khan which uniteat the centre of the city.The bustling and vibrant city, 186km from Bhopal, derives its namefrom the 18th century
Indreshwar temple.y The history of Indore is inseparable fromthe history of the
Holkar State. The founder of the House of Holkars wasMalhar RaoHolkar, born in 1693 AD. His soldierly qualitiesbrought him to theforefront under the Peshwa and he was
rewarded with the gift of territories comprising theIndoreregion. Malhar Rao was succeeded by his grandson, onwhosedeath, without issue, his mother, Maharani DeviAhilya Bai ascendedthe throne.
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y Pleasure resort and capital of the Gond Kings duringthe 12thcentury, Jabalpur was later the seat of theKalchuri dynasty. TheMarathas held sway over
Jabalpur until 1817, when the British wrested it fromthem andleft their impression on the spaciouscantonment with its colonialresidences and barracks.Today Jabalpur is an importantadministrative centre,abustle with commercial activity.
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y Kanha's sal and bamboo forests, rolling grasslandsandmeandering streams stretch over 940 sq km in dramaticnaturalsplendour which form the core of the Kanha TigerReserve created in1974 under Project Tiger. The park is the
only habitat of the rare hardground Barasingha.
y By a special statute in 1955, Kanha National Park cameintobeing. Since then, a series of stringent conservationprogrammesfor the protection of the park's flora and fauna
has given Kanha its deserved reputation for being one ofthefinest and best administered National Parks in Asia, anirresistibleattraction for all wildlife lovers and a true havenfor its animaland avian population
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y In the temple architecture of India, the Khajurahocomplexremains unique. One thousand years ago,under the generous andartistic patronage of theChandela Rajput kings of Central India, 85temples,
magnificent in form and richly carved, came up on onesite, nearthe village of Khajuraho. The amazinglyshort span of 100 years,from 950 AD - 1050 AD, sawthe completion of all the temples, in aninspired burstof creativity. Today, of the original 85, only 22havesurvived the ravages of time; these remain as acollective paeanto life, to joy and to creativity; to theultimate fusion of manwith his creator.
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y Maheshwar was a glorious city at the dawn ofIndiancivilization when it was Mahishmati, capital ofkingKartivarjun. This temple town on the banks of the river
Narmada finds mention in the epics of Ramayana andMahabharata.Revived to its ancient position ofimportance by the Holkar queenRani Ahilyabai ofIndore. Maheshwar's temples and mightyfort-complexstand in quiet beauty, mirrored in the river below.
y Today, Maheshwar is also known for its distinctivehandwovensarees called Maheshwari.
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y Perched along the Vindhya ranges at an altitude of2,000 feet,Mandu, with its natural defenses, wasoriginally the fort capital ofthe Parmar rulers of
Malwa. Towards the end of the 13th century, it cameunder thesway of the Sultans of Malwa, the first ofwhom named it Shadiabad -'city of joy'. And indeedthe pervading spirit of Mandu was ofgaiety; and itsrulers built exquisite palaces like the JahazandHindola Mahals, ornamental canals, baths andpavilions, asgraceful and refined as those times ofpeace and plenty
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y Omkareshwar, the sacred island, shaped like theholiest of allHindu symbols, 'Om', has drawn to ithundreds of generations ofpilgrims. Here, at the
confluence of the rivers Narmada andK
averi, thedevout gather to kneel before the Jyotirlinga (oneofthe twelve throughout India) at the temple of ShriOmkar Mandhata.And here, as in so many of MadhyaPradesh's sacred shrines, theworks of Naturecomplement those of man to provide a settingawe-inspiring in its magnificence.
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y Orchha's grandeur has been captured in stone, frozen in time,arich legacy to the ages. In this medieval city, the hand of timehasrested lightly and the palaces and temples built by itsBundelarulers in the 16th and 17th centuries retain much of theirpristineperfection.
y Orchha was founded in the 16th century by the BundelaRajputchieftain, Rudra Pratap, who chose this stretch of land alongtheBetwa river as an ideal site for his capital. Of thesucceedingrulers, the most notable was Raja Bir Singh Ju Deo whobuilt theexquisite Jehangir Mahal, a tiered palace crowned bygracefulchhatris. From here the view of soaring temple spiresand
cenotaphs is spectacular.y Complementing the noble proportionsof their exteriors are
interiors which represent the finest flowering of theBundelaschool of painting. In the Laxminarayan Temple and RajMahal,vibrant murals encompassing a variety of religious andsecularthemes, bring the walls and ceilings to rich life.
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y Pench Tiger Reserve comprises the Indira PriyadarshiniPenchNational Park, the Mowgli Pench Sanctuary and abuffer. The Parknestles in the Southern slopes of theSatpura ranges of CentralIndia. The river Pench, whichsplits the National Park into two,forms the lifeline of the
Park.y The area of the present tiger reserve has a glorioushistory.
A description of its natural wealth and richness occursinAin-i-Akbari. Several natural history books like R.A.Strendale's'Seonee - Camp life in Satpura Hills,' Forsyth's
'Highlands of Central India' and Dunbar Brander's 'WildAnimalsof Central India' explicitly present the detailedpanorama ofnature's abundance in this tract. Strendale'ssemi-autobiographical'Seonee' was the inspiration behindRudyard Kipling's The JungleBook.
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y Sanchi is known for its Stupas, monasteries, templesandpillars dating from the 3rd century B.C. to the 12thcentury A.D.The most famous of these monuments,
the Sanchi Stupa 1, was originally built by the MauryanEmperorAshoka, the then governor of Ujjayini, whosewife Devi was thedaughter of a merchant fromadjacent Vidisha. Their son Mahindra anddaughterSanghamitra were born in Ujjayini and sent to Sri
Lanka, where they converted the King, the Queen andtheir peopleto Buddhism.
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y Shivpuri is steeped in the royal legacy of its past, whenitwas the summer capital of the Scindia rulers ofGwalior. Andearlier, its dense forests were the hunting
grounds of the Mughal emperors when great herds ofelephants werecaptured by emperor Akbar.
y Much later, it was the Tiger that roamed the woodedhills andmany a magnificent beast was 'bagged' byroyal Shikaris. TodayShivpuri is a sanctuary for rarewildlife and avifauna. Its royalpast has thus beentransformed into a vibrant, hopeful present.
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y Modern Ujjain is situated on the banks of the riverShipra,regarded since times immemorial as sacred. The belief inthesacredness of Shipra, has its origins in the ancientHindumythological tale of churning of the Ocean by the
Gods and the Demons, with Vasuki, the serpent as therope. Theocean bed first yielded fourteen gems, thenLakshmi, the Goddess ofwealth, and finally the covetedvessel of Nectar. Then began thewild scramble for
immortality with the demons chasing the Gods across theskies,and in the process, a few drops were spilt, and fell atHardwar,Nasik, Prayag, and Ujjayini. Hence the sanctity ofthe waters of theShipra
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y This colourful festival of the Bhils and Bhilalas,particularlyin the district of West Nimar and Jhabua, is actuallyin thenature of a mass svayamvara, a marriage market, usuallyheldon the various market days falling before the Holifestival inMarch. As the name of the festival indicates,
(bhag, to run), after choosing their partners, the youngpeopleelope and are subsequently accepted as husbandand wife by societythrough predetermined customs. It isnot always that boys and girlsintending to marry eachother meet in the festival for the firsttime. In a largenumber of cases the alliance is already madebetween thetwo, the festival providing the institutionalisedframeworkfor announcing the alliance publically. The tradition isthatthe boy applies gulal, red powder, on the face of the girlwhomhe selects as his wife. The girl, if willing, also appliesgulal onthe boy's face. This may not happen immediately
but the boy may pursue her and succeed eventually.
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y Every ancient monument has a fascinating story to tell. Butfewmatch the mystery wrapped around the temples ofKhajuraho in centralIndia.
y Once the capital of the great Chandela Kings, Khajuraho
today is a quiet village of a few thousand people .It is alsothesetting of the Khajuraho Festival of Dances whichdraws the bestclassical dancers in the country every year,who perform against thespectacular backdrop of thefloodlit temples.
y With international status under the Government ofIndiaprogramme categories, this seven-day extravaganza is auniquetreat for connoisseurs from all over the world.
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y The Khajuraho Festival of Dances draws the bestclassicaldancers in the country who perform against thespectacularbackdrop of the floodlit temples every yearinFebruary/March.
y The past and the present silhouetted against the glow ofasetting sun becomes an exquisite backdrop for theperformers. In asetting where the earthly and the divinecreate perfect harmony - anevent that celebrates the puremagic of the rich classical dancetraditions of India. As
dusk falls, the temples are lit up in a soft, dream-likeetherealstage.The finest exponents of different classicalIndian styles arerepresented - Kathak, Bharatnatyam,Kuchipudi, Odissi, Manipuri, andmany more.
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y Madhya Pradesh occupies a special position in the historyofIndian music. The Gwalior gharana is among the mostprominentarbiters of the classical style. Raja Mansingh'spatronage ofDhrupad singers is well known.
y A pillar of Hindustani classical music, the great Tansen,oneof the 'nine jewels' of Akbar's court, lies buried inGwalior. Thememorial to this great musician has a pristinesimplicity, and isbuilt in the early Mughal architecturalstyle. More than a monument,the Tansen Tomb is a part ofGwalior's living cultural heritage. Itis the venue of the
annual Indian classical festival held here in November-December.Renowned classical singers of the land regaleaudiences through fivemesmerizing night-long sessions ofthe much-loved classicalragas.
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y Bandhavgarh National Park
y Kanha National Park
y Satpura National Park
y Sanjay National Parky Madhav National Park
y Van Vihar National Park
y Mandla Plant Fossils National Park
y Panna National Park
y Pench National Park
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y Place - Amarkantak, Bandhavgarh, Bhedaghat,Bhimbetka, Bhojpur,Bhopal, Chanderi, Chitrakoot,Gwalior, Indore, Jabalpur, Kanha,Khajuraho,Maheshwar, Mandu, Omkareshwar, Orchha,
Pachmarhi, Panna, Pench, Sanchi, Shivpuri, Ujjain.These are theplaces where th tourism packages areconducted.
y Price - Pricing of Madhya Pradesh tourism iscompetitive innature. It competes with various other
private organisations such as Mahindra tours andtravels as wellas others and hence it has to usecompetitive pricing.
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y Promotions Madhya Pradesh tourism ads are known as one ofthebest and most creative ads across India. Each of its TVcommercialshave been innovative in nature and have attracted alot of eyeballsas well as generated curiosity. Besides ATLcommunications, it alsodoes BTL promotions throughpublications as well as salespromotions. The tourism board also
has a tie up with Jet Airways for promotional packages.
y Process Depending on the type of package, the processvaries.In case of Caravan tours, the proves would involveloaningcaravans to tourists who can than return it in a givenamount oftime. Similarly in case of other tours, Guides as wellasaccommodation is included which completes the whole tourwithminimum hassles and maximum enjoyment for the tourist.Thus theprocess of Madhya Parades tourism is systematic innature.
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y People The people in Madhya pradesh tourism consists ofTouroperators, Tourist transport operators, Hotel staff, Touristguides aswell as the main operations staff. Madhya Pradesh tourismboard alsohas amazing ways of rewarding employees through awardssuch as
Tourism friendly forester (Whoever maintains forests) Tourismfriendly archaeologist (Taking care of heritage) Most frequenttourist visiting MP (Encouraging government to take
part)So on and so forth. Thus Madhya pradesh employs its peopleflawlessly.
y Physical Evidence Madhya pradesh tourism has tie ups withthe
best city hotels, Wildlife sector hotels, Tourist centrehotels,Restaurants and as mentioned the best service people to givethe bestexperience to the tourists. Madhya Pradesh itself is exoticin nature andthe locations such as Bhopal, Udaigiri and Sanchi arebeautiful thusmaking for an excellent physical evidence
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y ADVERTIsem*nT-1
y ADVERTIsem*nT-2
y ADVERTIsem*nT-3
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y Jet Airways and Madhya Pradesh Tourism bring youjointpromotional packages ex. Delhi, Mumbai &Ahmedabad, just bookthe package of your choicecovering the famous tourist destinationsin India's
heartland.
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